I don’t know about you, but I’m thoroughly sick of hearing about money first in every business conversation.
Yes, money matters. It fuels a company’s ability to offer—hopefully—quality services or products. It supports employees and their families, helping them live, grow, and thrive. But here’s the problem: money should never come before morals.
The Real Cost of Profit-First Thinking
For far too long, businesses—especially large corporations—have made decisions based solely on profit, with little to no regard for what’s best for society, our country, or our communities. The result? A moral vacuum where quarterly earnings matter more than people.
There is a moral law that must be part of every business decision. Ignoring that law? It leads us straight into the mess we live in today:
Corporations selling illusions to drain every last dollar from consumers.
An endless cycle of monthly subscriptions and upcharges.
A broken trust between industries and the people they’re supposed to serve.
And nowhere is this more apparent than in the IT world.
The Myth of “Safe and Secure”
Let’s talk about security. You’re told that putting your data on massive platforms—alongside millions of others—is the safest choice.
But is it?
Ever wonder why you’re constantly being sold new security products? Why your cyber insurance premiums keep rising—while the requirements to qualify get steeper every year?
It’s not a coincidence. It’s a symptom of an industry prioritizing revenue over responsibility.
Our Approach: Honesty First, Always
At Litefoot Technology, we’re not going to tell you how great that is—because it’s not.
We operate with a moral compass. We believe in being straight with our clients. Our goal isn’t to upsell you on the latest trend—it’s to help you make the decisions that are genuinely best for your business.
You’re the client. That means your needs come first.
That’s how it should be—and that’s how we operate.
Navigating a Broken Industry
Yes, we’re in the middle of a moral crisis across nearly every industry.
But that doesn’t mean you have to face it alone.
We’ll help you navigate this complex landscape with clarity, honesty, and the right set of tools to manage the chaos. No fluff. No false promises.
Just real solutions and people who care.
Want the Truth with Your Tech?
If you’re tired of the noise and want someone who’ll give it to you straight—every month, every call, every conversation—try us.
We work to answer to a higher calling.
God bless.
Vincent L. Brannan
President
LiteFoot Technology
5901 Shallowford Road Suite 135
Chattanooga, TN 37421
423-785-6769
423-305-5038
Vince@litefoottech.com